The K-shaped hotel market is not a cycle. It's a new structure. - The divide between luxury and economy performance is widening. Independent hotels in the middle need a position, not a plan to wait it out.

Mar 31, 2026 • Hospitality

Google’s view on how AI is reshaping hotel demand - From traditional search visibility to AI-driven discovery layers that decide where bookings flow.

Mar 31, 2026 • Hospitality

When AI optimizes the wrong thing in hotel guest experience - AI can scale existing service flaws, reinforcing speed and deflection over resolution and empathy at scale.

Mar 31, 2026 • Hospitality

Hopper expands into bank-led travel distribution - RBC shifts from Expedia to Hopper, signaling growing competition in white-label travel platforms for financial institutions.

Mar 31, 2026 • Hospitality

ChatGBT app store struggles to gain traction - Early limitations and ecosystem friction highlight the challenges of building an AI-native app platform.

Mar 31, 2026 • Hospitality

Hotels as platforms - The shift positions hotels less as real estate assets and more as lifestyle platforms built around community, access, and experience.

Mar 31, 2026 • Hospitality

Your revenue recovered. Your profit didn't. - Five years of rate growth masked a structural cost problem. In 2026, there's nowhere left to hide.

Mar 30, 2026 • Hospitality

The booking is no longer where you lose - AI doesn't need to process the transaction to control where travelers go. That's the part most hotels are missing.

Mar 30, 2026 • Hospitality