Feeling Google's latest core update? Here's what hotels should be doing - The March 2024 Core Update marks a significant change to Google's search algorithms and policies, targeting spam and low-quality content online.

May 17, 2024 • Marketing

How H10 Hotels grew their marketing database by capturing first-party data - As part of their direct channel strategy, H10 Hotels focused on utilizing innovative digital tools to enhance their marketing efforts.

May 17, 2024 • Hospitality

Building the travel company of the future - The Boston Consulting Group (BCG) on why the travel industry is one of the most advanced when it comes to preparing for the future.

May 16, 2024 • Travel

Hotels.com celebrates best hotels for guest experiences - The OTA unveiled "Perfect Somewheres" 2024, a first-of-its-kind program celebrating a selection of the top 1 percent of hotels on the Hotels.com app.

May 16, 2024 • Hospitality

Expedia lets influencers cash in - The OTA launched Travel Shops, a way for influencers and other content creators to earn commissions when travelers book the hotels they recommend.

May 16, 2024 • Hospitality

Gen Z gives some hotels a surprising boost - Some hoteliers who cater to Gen Z are seeing many of today's young people spend more of their discretionary income on travel than millennials did.

May 16, 2024 • Hospitality

TUI takes overtourism 'very seriously' - The German travel giant said it takes protests against overtourism very seriously, while arguing that its business model does not contribute to the problem.

May 16, 2024 • Travel

How did we let this happen? - As Google keeps expanding its AI-powered search capabilities, likely bolstering its dominance in the travel industry, Viator's founder Rod Cuthbert became quite emotional during a recent WIT Japan session.

May 16, 2024 • Hospitality