Booking.com had the most-watched Super Bowl commercial - Now that it's claimed the top spot for the second year in a row, the OTA has proven itself to be the ruler of Super Bowl ads that will keep viewers entertained and engaged.

Feb 13, 2024 • Hospitality

Alternatives to Google’s CPA bidding model for hotels - As Google kills metasearch commission models, hotels now face a critical decision regarding their digital marketing strategy.

Feb 13, 2024 • Marketing

Ways hoteliers can optimize loyalty - Hotel loyalty programs are not just a tool for customer retention - they are a strategic asset that can significantly contribute to RevPAR.

Feb 13, 2024 • Hospitality

Google: A consumer-focused marketing strategy needs privacy at the forefront - Consumers need to feel like their data is being respected, and that the one-to-one relationship between a consumer and a brand is being valued by the company.

Feb 13, 2024 • Marketing

TUI smashes earnings expectations - German travel giant TUI posted a quarterly profit of 6 million euros, defying expectations on the back of upbeat travel demand.

Feb 13, 2024 • Hospitality

The evolving role of AI in hotel bookings - Hotels must understand the guest journey beyond simple conversion rates, emphasizing the necessity for a hotel website to transcend the role of a mere digital brochure.

Feb 13, 2024 • Hospitality

Expedia incurred losses of $326 million on its stake in Amex GBT - Expedia's sale of Egencia to Amex Global Business Travel may have benefited the OTA in many ways, but its equity stake has taken a battering since the closing of the deal.

Feb 13, 2024 • Hospitality

Sustainability marketing just got tricky, and better - The demand for sustainability and purpose marketing will only grow as eco-anxious Gen Z and Alpha generations grow.

Feb 12, 2024 • Travel