Shiji PMS is changing how hospitality operations work - By integrating ReviewPro data into the Shiji PMS dashboard, hoteliers can equip staff with valuable insights into guest satisfaction levels, preferences, and feedback.

Feb 14, 2024 • Hospitality

Tripadvisor considering a potential sale - The company has formed a special committee to evaluate proposals that may result in a deal, sending its shares up 14.2% in extended trading.

Feb 13, 2024 • Hospitality

Booking.com had the most-watched Super Bowl commercial - Now that it's claimed the top spot for the second year in a row, the OTA has proven itself to be the ruler of Super Bowl ads that will keep viewers entertained and engaged.

Feb 13, 2024 • Hospitality

Alternatives to Google’s CPA bidding model for hotels - As Google kills metasearch commission models, hotels now face a critical decision regarding their digital marketing strategy.

Feb 13, 2024 • Marketing

Ways hoteliers can optimize loyalty - Hotel loyalty programs are not just a tool for customer retention - they are a strategic asset that can significantly contribute to RevPAR.

Feb 13, 2024 • Hospitality

Google: A consumer-focused marketing strategy needs privacy at the forefront - Consumers need to feel like their data is being respected, and that the one-to-one relationship between a consumer and a brand is being valued by the company.

Feb 13, 2024 • Marketing

TUI smashes earnings expectations - German travel giant TUI posted a quarterly profit of 6 million euros, defying expectations on the back of upbeat travel demand.

Feb 13, 2024 • Hospitality

The evolving role of AI in hotel bookings - Hotels must understand the guest journey beyond simple conversion rates, emphasizing the necessity for a hotel website to transcend the role of a mere digital brochure.

Feb 13, 2024 • Hospitality