How Google's elimination of cookies affects hotel marketers - The "Cookie Apocalypse" is upon us, and hotel marketing and distribution experts should prepare for what's to come.

Jan 18, 2024 • Marketing

U.S. business travel spending to grow, but slowly - U.S. domestic business travel volume is projected to remain below pre-pandemic levels until 2026, while total business travel spending is not forecast to recover before 2028.

Jan 18, 2024 • Travel

Boost direct bookings with an conversion rate optimization tool - Discrepancies in pricing across different platforms can lead to a loss of potential guests who may choose other options that appear more cost-effective.

Jan 18, 2024 • Hospitality

Essential hotel metrics for General Managers - Data empowers you to make operational decisions. Knowing which metrics are the most important, therefore, is vital.

Jan 18, 2024 • Hospitality

Expedia appeals to travelers' emotional - The OTA promotes unique journeys that deviate from traditional trips, inspiring travelers to break free from the monotony of traditional travel.

Jan 17, 2024 • Hospitality

Google Hotels launches market comparison view - Google Business Profiles now has a featured that shows you how your hotel is priced against the competition in your area.

Jan 17, 2024 • Hospitality

TikTok: The Gen Z search engine - When Google CEO Sundar Pichai said "competition comes from nowhere" during a conference in California, he was referring to TikTok.

Jan 17, 2024 • Marketing

How AI is changing hotel revenue management - Big data has been great for revenue management, but it also increased the need to find relevant data in these new data sources.

Jan 17, 2024 • Hospitality