@hotel launches DM concierge feature - This innovative service reimagines the traditional concept of a hotel concierge, adapting it to the digital era.

Feb 27, 2024 • Hospitality

Hotels should look beyond ROAS to measure engagement - Maximizing ROAS while ignoring other metrics can lead to a marketing strategy that is overly focused on lower-funnel tactics at the expense of other audiences.

Feb 27, 2024 • Hospitality

How Gen Z is redefining travel - The vast majority of these Gen Z travelers seek to discover destinations untouched by mass tourism or not easily found.

Feb 27, 2024 • Travel

Top OTAs by market cap 2023 - As of September 2023, Booking Holdings was the online travel company with the highest market cap worldwide.

Feb 27, 2024 • Hospitality

US allows more China flights - The US will allow further direct flights with China, though they still remain well below pre-Covid levels.

Feb 27, 2024 • Travel

Google Europe hotel search hijacking bug - Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites.

Feb 27, 2024 • Marketing

Advanced technologies bring about change for independent hotels - Unplanned over-bookings, front desks staffed 24/7, and marketing or finance degrees to optimize revenue will soon be a thing of the past.

Feb 26, 2024 • Hospitality

Loyalty worth paying for - While paid loyalty programs in travel are still niche, they represent the most profitable and engaging approach at the pinnacle of the loyalty ladder.

Feb 26, 2024 • Hospitality