Expedia lets influencers cash in
The OTA launched Travel Shops, a way for influencers and other content creators to earn commissions when travelers book the hotels they recommend
There are 14 initial launch partners, and later this year, Expedia aims to expand Travel Shops to include additional influencers who can produce content and drive bookings for their preferred accommodations.
Key takeaways
- This initiative allows content creators to monetize their work beyond advertising fees by earning an unspecified commission from Expedia;
- Unlike social media posts, which often disappear over time, this content remains accessible and provides travelers with a direct method to book their stays;
- Travel Shops are available on the Expedia desktop site and in the Expedia app.
Get the full story at Skift (by subscription only)