Meetings move from destinations to purpose - Hilton’s 2026 Trends Report positions “whycations” as a strategic reset for group business.

Feb 2, 2026 • Travel

Achieving your ideal hotel channel mix - Why active, data-driven distribution management has become a core demand generation discipline.

Feb 2, 2026 • Hospitality

Forward-looking data for hotel forecasting: What's available in 2026 - A practical guide to free and paid tools that capture demand signals before they show up in your PMS.

Feb 2, 2026 • Hospitality

Cautious optimism shapes global business travel outlook for 2026 - Stable demand expectations collide with cost pressure, border friction, and operational constraints.

Feb 2, 2026 • Hospitality

AI trends that will shape hotel operations in 2026 - From buzzwords to outcomes, hotels are refocusing AI on trust, data quality, and real operational impact.

Jan 30, 2026 • Hospitality

The stay is the hotel’s strongest channel - Why on-property moments matter more than clicks, funnels, or loyalty mechanics.

Jan 30, 2026 • Hospitality

Accor brings its booking and loyalty platform into ChatGPT - The company's ALL platform tests AI-driven distribution as conversational search reshapes how guests find and choose hotels.

Jan 30, 2026 • Hospitality

AI becomes a baseline expectation for hotel operations - Near-universal adoption shows AI has moved from experimentation to an operational requirement.

Jan 30, 2026 • Hospitality