Inside the rise of TikTok Travel - While it might not be the most dependable source for news or politics, the social media platform could be worth exploring when it comes to travel.
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Google could be forced to change search - The ruling in U.S. v. Google could prevent the company from entering into standard search agreements.
Aug 7, 2024 • Marketing
Google is a monopolist and acts like one - The U.S. government argued that by paying billions of dollars to be the automatic search engine on consumer devices, Google had prevented rivals from competing.
Aug 6, 2024 • Marketing
Booking.com touts social media success - The company reported spending more on social media marketing with attractive ROI, while phasing out channels that weren't performing well.
Aug 2, 2024 • Marketing
OpenAI launches SearchGPT - The Google rival will be available as a prototype in limited release, with plans to eventually build it into ChatGPT.
Jul 26, 2024 • Marketing
Opportunities for travel marketers now that cookies are here to stay - Travel marketers no longer need to radically reinvent their advertising strategies to remain competitive in the marketplace.
Jul 25, 2024 • Marketing
Google to keep cookies - what the major reversal means for advertisers - Tech giant says it will make trackers optional in Chrome as it adjusts to pressure over its Privacy Sandbox push.
Jul 23, 2024 • Marketing
Why AI will force change in travel marketing - The search marketing landscape is about to change, and the impact will be particularly felt in the travel industry.
Jul 11, 2024 • Marketing
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