How marketers can inspire traveler wanderlust with emotion and authenticity - New Expedia research highlights why video, trust, and human-guided content now drive travel decisions.

Nov 19, 2025 • Marketing

Define your hotel before AI does it for you - Why every hotel needs an Authority Page in 2026 — and the risks of leaving your identity to machine interpretation.

Nov 19, 2025 • Marketing

ChatGPT ads are coming – and they won’t look like Google Ads - A new kind of advertising model built on trust, not manipulation.

Nov 12, 2025 • Marketing

Depth of information now drives hotel visibility - Google’s AI mode rewards rich, helpful content — not keywords, backlinks, or thin hotel pages.

Nov 5, 2025 • Marketing

The newsletter comeback hotels shouldn’t ignore - Why owned media is becoming the smartest channel for guest and partner engagement.

Nov 3, 2025 • Marketing

Travel search is evolving — precise, visual, and creator-driven - Google says travelers now search with intent, and creators are becoming key to discovery and conversion.

Oct 31, 2025 • Marketing

The elements that make travel content click - A new Expedia study reveals that emotion, transparency, and representation inspires travelers to book — not just visuals or AI polish.

Oct 29, 2025 • Marketing

Apple maps to introduce ads for local businesses next year - Feature will let hotels, restaurants, and shops pay to appear in local search results when users look for places nearby.

Oct 29, 2025 • Marketing