Google Search Generative Experience's impact on search - SGE offers users an interactive, conversational approach to search queries, incorporating multimedia elements for a more nuanced experience.

Nov 29, 2023 • Marketing

The people who ruined the internet - Anyone who thought the internet was already saturated with SEO-oriented content should buckle up.

Nov 6, 2023 • Marketing

Travel SEO in a world of AI “answer engines” - Expect a world with vastly fewer organic search clicks once Google starts to answer informational queries itself.

Oct 2, 2023 • Marketing

Travel sector fastest-growing in digital ad spend - Increases in digital travel spend has fueled double-digit increases in digital ads by the sector.

Aug 23, 2023 • Marketing

How to optimize your hotel's Google Business Profile - 13 ways how to use Google Business Profile to better promote your property and increase your presence in the local search results.

Jul 5, 2023 • Marketing

How your hotel needs to adapt to Google’s search generative experience - With no surprise, Google’s annual I/O conference theme across all its innovations is none other than Artificial Intelligence.

May 25, 2023 • Marketing

Microsoft beefs up ChatGPT and Bing in wide-ranging AI product launch - Among key changes is the rollout of live search results from Bing to ChatGPT.

May 24, 2023 • Marketing

Google to become more "visual, snackable, personal, and human" - The company is making significant changes to its search engine to enhance the user experience.

May 8, 2023 • Marketing