Define your hotel before AI does it for you - Why every hotel needs an Authority Page in 2026 — and the risks of leaving your identity to machine interpretation.

Nov 19, 2025 • Marketing

Depth of information now drives hotel visibility - Google’s AI mode rewards rich, helpful content — not keywords, backlinks, or thin hotel pages.

Nov 5, 2025 • Marketing

Travel search is evolving — precise, visual, and creator-driven - Google says travelers now search with intent, and creators are becoming key to discovery and conversion.

Oct 31, 2025 • Marketing

Hospitality takes the hardest hit from Google’s AI search shift - AI-generated answers are reshaping online visibility as traffic to cafes, pubs, and hotels declines sharply.

Oct 20, 2025 • Marketing

AI search is taking over the customer journey - McKinsey warns that as generative engines replace traditional search, brands must master GEO or risk disappearing from digital discovery.

Oct 17, 2025 • Marketing

ChatGPT performs a search in nearly one-third of prompts - New data shows LLMS are acting like power search users, opening new ground for SEO strategy.

Oct 17, 2025 • Marketing

How to know if your GEO is working - Why generative engine optimization isn’t SEO with a new hat — and how to measure what really matters.

Oct 17, 2025 • Marketing

AI runs on search — and search still runs on SEO - Why strong SEO remains the foundation beneath ai-powered discovery.

Oct 17, 2025 • Marketing