Google searches per U.S. user down nearly 20% - AI-driven discovery cuts repeat searches, concentrates traffic, and reduces visibility for hotels.

Jan 29, 2026 • Marketing

ChatGPT introduces advertising to expand access - A new revenue layer aims to fund broader AI availability while preserving trust, privacy, and answer independence.

Jan 19, 2026 • Marketing

Hotel websites see rising AI-driven traffic as search clicks decline - How AI assistants and zero-click searches are reshaping hotel discovery.

Jan 6, 2026 • Marketing

Google says AI search optimization mirrors traditional SEO - Why AI-powered search will reshape how hotels stay visible and drive direct demand.

Dec 17, 2025 • Marketing

AI browsers aren’t ready yet - A wave of half-baked agentic tools is splitting the web into human and machine lanes, pushing developers to rethink how sites are built and who they really serve.

Dec 9, 2025 • Marketing

Define your hotel before AI does it for you - Why every hotel needs an Authority Page in 2026 — and the risks of leaving your identity to machine interpretation.

Nov 19, 2025 • Marketing

Depth of information now drives hotel visibility - Google’s AI mode rewards rich, helpful content — not keywords, backlinks, or thin hotel pages.

Nov 5, 2025 • Marketing

Travel search is evolving — precise, visual, and creator-driven - Google says travelers now search with intent, and creators are becoming key to discovery and conversion.

Oct 31, 2025 • Marketing