Why GEO is the new SEO for hotels - Generative Engine Optimization (GEO) marks a shift in how hotels gain visibility. As AI tools shape travel searches, traditional SEO must evolve to stay relevant.

Jun 11, 2025 • Marketing

Generative Engine Optimization: The new battleground for hotel visibility - How AI-driven search is reshaping traveler discovery - and what your hotel must do to stay visible and competitive.

Jun 2, 2025 • Marketing

How to optimize your hotel’s Google Knowledge Panel - A practical guide to enhance visibility, build trust, and convert search Traffic into bookings using Google’s most visible real estate.

Apr 21, 2025 • Marketing

How visual search is reshaping travel discovery - The travel industry is experiencing a significant transformation as AI and visual search emerge as key players in how people discover and plan their travels.

Apr 10, 2025 • Marketing

How Booking.com dominates travel marketing with SEO - The company’s success demonstrates that SEO is not a one-time effort but a long-term, holistic strategy.

Mar 3, 2025 • Marketing

Google Search testing ‘AI Mode’ - AI Overviews have already significantly reduced click-through rates from Google to websites. Could AI Mode further worsen this trend?.

Feb 10, 2025 • Marketing

How to optimize your hotel for AI search - By enhancing your hotel's online presence, you increase your chances of ranking higher when potential guests use AI tools to plan their travel.

Feb 5, 2025 • Marketing

Google search trends for restaurants to watch in 2025 - Google recently brought together food industry leaders to share the latest trends in restaurant search and digital marketing.

Feb 4, 2025 • Marketing