Google’s hidden gems in travel search - Why AI-powered results create openings for smaller brands but keep big players in charge.

Aug 21, 2025 • Marketing

Google search grows stronger in the AI age - AI overviews are increasing engagement, but challenges to monetization remain.

Jul 25, 2025 • Marketing

AI search summaries slash traffic to news sites - UK publishers warn of an existential threat as google’s AI overviews cut clickthroughs and fuel legal complaints.

Jul 24, 2025 • Marketing

Why GEO is the new SEO for hotels - Generative Engine Optimization (GEO) marks a shift in how hotels gain visibility. As AI tools shape travel searches, traditional SEO must evolve to stay relevant.

Jun 11, 2025 • Marketing

Generative Engine Optimization: The new battleground for hotel visibility - How AI-driven search is reshaping traveler discovery - and what your hotel must do to stay visible and competitive.

Jun 2, 2025 • Marketing

How to optimize your hotel’s Google Knowledge Panel - A practical guide to enhance visibility, build trust, and convert search Traffic into bookings using Google’s most visible real estate.

Apr 21, 2025 • Marketing

How visual search is reshaping travel discovery - The travel industry is experiencing a significant transformation as AI and visual search emerge as key players in how people discover and plan their travels.

Apr 10, 2025 • Marketing

How Booking.com dominates travel marketing with SEO - The company’s success demonstrates that SEO is not a one-time effort but a long-term, holistic strategy.

Mar 3, 2025 • Marketing