ChatGPT performs a search in nearly one-third of prompts - New data shows LLMS are acting like power search users, opening new ground for SEO strategy.

Oct 17, 2025 • Marketing

AI search is taking over the customer journey - McKinsey warns that as generative engines replace traditional search, brands must master GEO or risk disappearing from digital discovery.

Oct 17, 2025 • Marketing

Chat becomes a performance channel - Driving a shift in how advertisers reach and convert users within conversational AI.

Oct 15, 2025 • Marketing

From SEO to GEO: The new playbook for hotel visibility - As AI reshapes how travelers search and book, hotels need to make their content legible to large language models to stay discoverable.

Oct 8, 2025 • Marketing

Google still 210x bigger than ChatGPT in search - AI search tools are growing fast, but Google’s dominance remains almost untouched - especially in discovery.

Oct 6, 2025 • Marketing

Tripadvisor admits SEO is slipping, stakes future on AI-driven search - As travelers move from google clicks to generative answers, the company argues the winners will be brands that feed the machines — not chase the rankings.

Sep 16, 2025 • Marketing

Google’s hidden gems in travel search - Why AI-powered results create openings for smaller brands but keep big players in charge.

Aug 21, 2025 • Marketing

Google search grows stronger in the AI age - AI overviews are increasing engagement, but challenges to monetization remain.

Jul 25, 2025 • Marketing