The future of Facebook - To set Facebook up for success in the future, Meta is focused on two big things: building the next generation of social media for young adults and leveraging new product capabilities enabled by AI.

Jun 5, 2024 • Marketing

TikTok provides insight into its impact on product discovery - Amid uncertainty about its future in the U.S., the company aims to underscore its importance to brands by emphasizing its role in product discovery.

May 8, 2024 • Marketing

How social media is changing the travel search landscape - Social media platforms like Instagram and TikTok are becoming increasingly popular for discovering hotels.

Apr 30, 2024 • Marketing

Choice Hotels targets millennials with TikTok marketing campaign - The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.

Apr 12, 2024 • Marketing

TikTok's guide on lead generation best practices - Uncover how to compliment your existing strategies to capture qualified leads to drive growth, through TikTok Lead Generation.

Mar 26, 2024 • Marketing

A TikTok ban would disrupt tourism marketing - Airlines, destinations, and hotels are major advertisers on TikTok, with Booking.com being TikTok’s biggest customer.

Mar 14, 2024 • Marketing

Social media marketing for hotels - Social media has become essential in how travelers choose their next stay, making it a critical tool for hotels to enhance their appeal and visibility.

Mar 14, 2024 • Marketing

TikTok's growth rate stalls - Some users who started using the app in their teens are now young adults - and no longer have time for endless scrolling.

Mar 13, 2024 • Marketing