How modern technology is rewriting the rules of marketing - From the rise of social media platforms to the shift to transparent marketing, these tools have shaped today's digital marketing space.

Nov 30, 2023 • Marketing

Travel is social - the booking process must be too - Already popular within retail, the travel industry is behind the curve in realizing the potential that social commerce possesses.

Nov 15, 2023 • Marketing

How influencer content is reaping rewards for travel companies - New study analyzes the typical profile, expectations, and results driving social marketing success in travel.

Nov 13, 2023 • Marketing

Carnival Cruise Lines discovers the power of ‘granfluencers’ - The cruise lines teamed up with the retiree-focused TikTok group, Retirement House, to engage a multi-generational audience in an innovative manner.

Nov 6, 2023 • Marketing

UK watchdog comes down on Accor over TikTok post - The post by an Accor contracted influencer received complaints for not being obviously identifiable as a marketing communication.

Oct 11, 2023 • Marketing

Travel is now a content art form - Pinterest head of travel Ash Rajawat says helping consumers find inspiration should be the ultimate goal for travel brands.

Sep 26, 2023 • Marketing

How travel brands can inspire wanderlust on TikTok - TikTok's thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure.

Sep 19, 2023 • Marketing

Effective B2B hotel marketing strategies on LinkedIn - On LinkedIn's 20th anniversary, let's explore its impact on modern B2B marketing and sales, and how to make the most of it.

Sep 15, 2023 • Marketing