Food aesthetics and the influencer effect on restaurants - How social media visibility is reshaping customer mix, competitiveness, and profitability in the dining sector.

Feb 19, 2026 • Marketing

TikTok publishes new guide for effective promotions - Short-form video strategy becomes a key marketing opportunity for hotel visibility and guest acquisition.

Feb 17, 2026 • Marketing

TikTok 2026 trends are redefining how guests discover and trust hotels - Cultural shifts on social platforms are changing guest expectations, hotel storytelling, and booking decisions.

Jan 16, 2026 • Marketing

Social media remains the top priority for digital marketers - Budget decisions in 2026 continue to favor established social platforms over emerging channels.

Jan 14, 2026 • Marketing

A.I. influencers disrupt creator economics - Travel brands embrace synthetic personalities to reduce marketing costs and compete with human influencers.

Dec 10, 2025 • Marketing

How to build a successful TikTok marketing strategy - Leveraging TikTok’s unique dynamics to drive awareness, engagement and conversions.

Oct 27, 2025 • Marketing

How AI and TikTok are changing how travelers discover hotels - Hotel marketers must rethink visibility as gen z shifts from google to social and ai-driven search.

Oct 24, 2025 • Marketing

TikTok rolls out travel-focused ad solution - Social platform moves beyond inspiration to become a full travel marketing channel.

Sep 30, 2025 • Marketing