Google indexing transforms Instagram marketing - With Google now indexing public posts from professional accounts, Instagram’s July 2025 update signals a major shift in how travel brands approach discovery and digital visibility.

Jul 16, 2025 • Marketing

WhatsApp introduces ads - Meta’s messaging app begins showing ads for the first time, opening new revenue streams while pledging to protect end-to-end encryption.

Jun 17, 2025 • Marketing

Social media is the new travel funnel - How TikTok, AI influencers, and Gen Z are flattening the travel funnel and turning inspiration into instant booking.

May 28, 2025 • Marketing

What it takes to win in social media and travel marketing - Social media in travel is no longer just about selling dreams - it's about selling trust, identity, and shared experiences.

May 28, 2025 • Marketing

OpenAI is building a social network - Early prototypes hint at a new social feed powered by ChatGPT's image generation, signaling OpenAI’s bold expansion beyond AI chatbots.

Apr 29, 2025 • Marketing

Instagram eyes the search game - The company admits the app’s search needs work as Instagram moves to compete with TikTok and win over Gen Z.

Apr 9, 2025 • Marketing

Sofitel makes a stylish TikTok debut - A playful video series redefines luxury hospitality storytelling for a new generation of travelers.

Mar 27, 2025 • Marketing

The anatomy of restaurant hype - How reviews, influencers, Michelin stars, and social media buzz shape the success (or failure) of the UK’s buzziest tables.

Mar 24, 2025 • Marketing