State of destination marketing 2024 - Sojern's new report sheds light on the latest industry trends and challenges, drawing insights from nearly 300 DMOs.

Nov 22, 2023 • Travel

Signs of maturation of the U.S. lodging industry are abundant - Traditional hotel room unit growth is slowing, margins and profits are under pressure, RevPAR growth is not keeping pace with inflation.

Jan 23, 2024 • Hospitality

Marriott's new AI tools: How they work - and how they don't - Skift tested the new AI tools designed to assist users in searching for vacation rentals within the Homes & Villas by Marriott Bonvoy brand.

Apr 9, 2024 • Hospitality

Google’s new commerce engine will enable bookings directly inside AI search - The company’s shift to AI Mode is set to transform how travelers search online — replacing static link lists with interactive, conversational answers.

Jul 18, 2025 • Hospitality

Booking.com challenges hotel lawsuit - Debate highlights ongoing tension between platforms and European hotel industry over fair competition.

Aug 7, 2025 • Hospitality

Cornell's case for consolidating the U.S. short-term rental market - Billions of dollars have flowed into tech-enabled, asset-light short-term rental operators in recent years without much success to date.

Aug 7, 2023 • Hospitality

Sabre launches Lodging AI - The tool helps agents improve hotel attachment rates, and providing travelers with more personalized lodging options.

Aug 15, 2023 • Hospitality

The wellness wellspring - The Global Wellness Institute projects that the wellness tourism sector could outpace traditional tourism growth substantially.

Jan 29, 2024 • Hospitality