Booking.com is already buying ads inside ChatGPT - OpenAI switched on cost-per-click bidding in April, and the biggest OTA in the world is in the test group, buying position at $3 to $5 a click inside a channel that has yet to deliver 1% of its room nights.

Aug 12, 2026 • Hospitality

Google increases its AI functionality for travel - The company is deepening its integration of AI chatbot Bard into its apps and services, enabling it to handle more specific travel requests.

Sep 20, 2023 • Travel

Google's now selling placement inside the AI answer — starting with IHG, by invitation only - Google confirmed on its Q2 earnings call that the AI answer now carries paid slots — and IHG got the first hotel seat by invitation, not the open auction anyone could bid into.

Jul 27, 2026 • Hospitality

The basics of GDS advertising for hotels - Advertising on the GDS drives awareness for a hotel among travel agents actively shopping on behalf of their clients.

Mar 30, 2023 • Hospitality

How Gen Z/Y will travel in 2025 - Ibis, the economy hotel brand under the Accor umbrella, has unveiled its first global travel trends report focused on Generation Y and Z.

Sep 27, 2024 • Travel

How the rich are redefining luxury travel - A majority of travelers across generations say that the top reason they plan to travel in 2024 will be to rest and recharge.

Jan 7, 2025 • Travel

Hotel rates in Asia are skyrocketing - Rates have climbed more than 45% in destinations that are attracting the most Chinese travelers.

Mar 6, 2023 • Hospitality

The future of hotels - Hotels are moving away from the pure ‘people serving people’ model towards a more high-tech low-touch business, and doubling down on digitalization.

May 12, 2023 • Hospitality