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Hotels should look beyond ROAS to measure engagement - Maximizing ROAS while ignoring other metrics can lead to a marketing strategy that is overly focused on lower-funnel tactics at the expense of other audiences.
Feb 27, 2024 • Hospitality
AI traffic to travel sites surges, conversions lag - Adobe report highlights exponential growth in generative AI traffic to travel and retail sites, with users showing higher engagement yet slower purchasing behavior.
Mar 26, 2025 • Travel
Expedia Group lays off staff in U.S. and abroad - The company has laid off staff in multiple departments, including travel operations, support, IT, recruiting, marketing and B2B services.
Jul 19, 2023 •
How hoteliers are using technology to meet the changing needs of travelers - The strategic use of technology stacks is integral to creating unique travel experiences that resonate with modern travelers and drive revenue growth for savvy hotel operators.
Jul 26, 2024 • Hospitality
Holiday travelers less concerned about hotel prices - Americans traveling for the holidays this year are increasingly tech-savvy, and many will use loyalty to cut costs, according to PwC's Holiday Outlook 2024.
Oct 7, 2024 • Travel
Transforming a 200 room hotel with AI and automation - Implementing AI and automation in hotels means envisioning a seamless blend of technology and hospitality.
Nov 15, 2024 • Hospitality
What travelers really value in loyalty programs - Despite significant brand investment, travel loyalty programs are struggling to grow their user base, according to a recent Morning Consult report.
Dec 13, 2024 • Hospitality
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