Hotels in the cart - Google just filed lodging under the same commerce rail as sneakers and groceries.
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How ChatGPT can help boost direct bookings - AI can help hoteliers tailor their messages to specific audiences, boost efficiency, and save time throughout the process.
Jun 16, 2023 • Hospitality
Shorter booking windows frustrate revenue management - One of the trickiest parts about the industry right now is that the business is showing up but no one’s booking in advance.
Jun 19, 2023 • Hospitality
Hotels should look beyond ROAS to measure engagement - Maximizing ROAS while ignoring other metrics can lead to a marketing strategy that is overly focused on lower-funnel tactics at the expense of other audiences.
Feb 27, 2024 • Hospitality
The booming business of sleep tourism - How the hospitality industry is embracing sleep as the main event for tourists rather than an afterthought.
Mar 11, 2024 • Hospitality
Google loses in local search to Instagram, TikTok - Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z.
Mar 18, 2024 • Marketing
New forecast highlights growth of international visits to U.S. - According to NTTO, there were 66.5 million international visits the U.S. in 2023, reflecting 31% annual growth, but still at just 84% of pre-pandemic inbound visitation levels.
May 8, 2024 • Travel
Sabre reveals key insights into Chinese outbound travel in 2024 - In its latest report, "China Unleashed," Sabre takes a deep dive into the latest travel trends and bookings from mainland China.
Jun 11, 2024 • Travel
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