Google’s PMax gets smarter for hotels, working alongside Hotel Ads - How Google’s upgraded PMax adds value across the funnel while Hotel Ads remain the core conversion engine.

Dec 1, 2025 • Marketing

Why Booking and Expedia are becoming AI’s preferred travel partners - What the rise of AI-driven booking means for hotel visibility, distribution power, and margins.

Dec 19, 2025 • Hospitality

Asia Pacific leads in travel resurgence, according to Google - The region is emerging as not just a bright spot, but a trailblazer when it comes to certain recovery channels.

Oct 17, 2023 • Travel

Airbnb on returning to big, bold campaigns owning the brand narrative - In the wake of data privacy initiatives muddying digital targeting capabilities, some companies pivot to become less reliant on targeting customers via third-party cookies.

Dec 12, 2023 • Marketing

Tripadvisor's Travelers' Choice Hotels Awards 2024 - 2024 awards introduces three new categories: Best of the Best Pet-Friendly Hotels, Sustainable Hotels and Wellness Hotels.

Apr 25, 2024 • Hospitality

Search marketing for travel in the age of AI - Marketers should take one thing for granted: Search marketing in Google should stay on top of the priority list for the foreseeable future.

May 7, 2024 • Marketing

Asian air travel far from pre-covid levels - A return to pre-pandemic travel levels seems unlikely in the near future as Asian travelers appear reluctant to resume flying.

Jul 2, 2024 • Travel

Travel media network ad spending exceeds $2 billion in 2024 - Travel is becoming a significant sector in commerce media, representing the latest non-retail industry eager to capitalize on the advertising model that has proven to be profitable for retailers.

Oct 23, 2024 • Marketing