Travel brands courting customers with hi-tech - Companies from Hilton Hotels to Vail Resorts and United Airlines embrace tech to hyper-personalize experiences.

Mar 12, 2024 • Travel

AI washing: Are buyers being misled? - AI washing is a marketing tactic that involves making misleading or exaggerated claims about a company's use of AI in its products or services.

Jul 11, 2024 • Hospitality

Virtuoso 2025 Continental Europe Forum highlights strategic focus - Record sales, evolving advisor tools, and destination trends underscore Virtuoso’s leadership in luxury and experiential travel.

Mar 25, 2025 • Travel

Google’s PMax gets smarter for hotels, working alongside Hotel Ads - How Google’s upgraded PMax adds value across the funnel while Hotel Ads remain the core conversion engine.

Dec 1, 2025 • Marketing

TikTok becomes a hotel booking channel - The launch of TikTok Go signals a broader shift in how travelers may discover, evaluate, and book hotels directly inside social media platforms.

May 13, 2026 • Hospitality

Expedia's AI chatbot goes mobile - The company has released the first version of a travel planning chatbot powered by ChatGPT on its mobile app.

Apr 5, 2023 • Hospitality

Americans are setting vacation records - It’s now less about ‘revenge travel’ and more of a lifestyle like a generational shift in the prioritization of in-person experiences over goods.

May 16, 2023 • Travel

How hotels can drive greater customer lifetime value - Customer lifetime value calculations answer the question how much money you should spend to acquire customers.

Jul 12, 2023 • Hospitality