The hotel rate that wins the AI conversation - Why the hotel loyalty rate is the most powerful tool in AI discovery — and what it means for how revenue teams think about the direct channel.

Mar 13, 2026 • Hospitality

Consumers visit 277 websites before booking travel - Researching and booking a vacation today takes more time and effort than ever before.

Sep 4, 2024 • Travel

What happened to Airbnb? - Financially, the sharing economy darling is thriving, but guests, hosts, and cities have had enough.

Nov 6, 2023 • Hospitality

Booking.com's countermove to rate parity - Rather than resorting to retaliation, the company has adopted a strategy of "algorithmic persuasion" that focuses on influencing and guiding hoteliers' behavior rather than simply punishing them.

Jul 17, 2024 • Hospitality

Hotel innovation enters a new era - By combining innovative technologies with a renewed focus on the human connection, hotels can redefine the meaning of guest satisfaction.

Jan 8, 2025 • Hospitality

Google moves hotel bookings into the agentic commerce era - Google’s latest AI commerce push signals that hotel booking may soon happen directly inside conversational search and AI agents.

May 20, 2026 • Hospitality

TikTok’s growing role in travel - The platform is no longer just the home of viral dance challenges and lip-sync videos - it’s becoming a significant player in the travel industry.

Feb 11, 2025 • Marketing

OpenAI opens ChatGPT to third-party travel apps - A new in-chat app marketplace reshapes how travel brands compete for planning attention.

Dec 19, 2025 • Hospitality