Is Tripadvisor losing its relevance for hotels? - Google can offer similar insights as TripAdvisor, and with its widespread usage through Google Maps, checking reviews on Google might be more convenient.

Feb 12, 2024 • Hospitality

Five marketing strategies for a successful independent hotel launch - How to position your property for maximum visibility, direct bookings, and long-term growth from day one.

Jun 5, 2025 • Hospitality

Consumers visit 277 websites before booking travel - Researching and booking a vacation today takes more time and effort than ever before.

Sep 4, 2024 • Travel

A fascinating look into Google's hotel ecosystem - How the search giant is facilitating a shift back to direct bookings while still reaping the rewards of the billions of ad dollars still coming in from Booking, Expedia.

May 28, 2024 • Hospitality

How guest feedback can shape hotel pricing strategies - How do you turn guest feedback into actionable strategies that inform your pricing and maximize revenue?.

Dec 18, 2024 • Hospitality

Deloitte's hospitality guest of the future - The future guest belongs to more specific segments, prompting businesses to tailor their offerings to meet their unique needs, desires, and priorities.

Mar 20, 2024 • Hospitality

Rapid transition to online bookings in the coming years - The global travel market is forecasted to grow 6-10% annually through 2026, with online bookings expected to reach 65% of all travel by 2026.

Sep 23, 2024 • Travel

EV chargers emerge as top booking driver for Hilton - Hotels race to meet rising demand from eco-conscious, affluent travelers.

Jul 25, 2025 • Hospitality