Accor introduces new loyalty program for travel advisors - The new program includes more brands, more features as well as an enhanced digital experience with easy and efficient online tools for booking.

May 7, 2024 • Hospitality

E-mail attacks on the hotel business - Threat actors are targeting hotel staff with malicious and phishing e-mails.

Jun 10, 2024 • Hospitality

Why your hotel should be available on Hopper - Hopper can be a valuable channel for your hotel, giving you access to a new audience of price-conscious travelers.

Aug 7, 2024 • Hospitality

Hotels not dependent on platforms, says Booking.com - Booking.com's latest PR initiative tries to make the case that while concerns about companies becoming dependent on certain platforms may be valid, hotel distribution is certainly not.

Sep 17, 2024 • Hospitality

Start driving more direct bookings through Google - Google allows hotels to add free booking links that display direct rates alongside OTA rates with a link to your booking page.

Jan 17, 2025 • Hospitality

The rise of personal AI agents - Will AI agents bypass OTAs and directly connect consumers with suppliers, or will OTAs adapt and dominate the space?.

Feb 13, 2025 • Hospitality

ChatGPT ads open a new marketing channel for hotels - Conversational AI may influence how travelers discover and book accommodation.

Feb 10, 2026 • Hospitality

The AI discovery market just split three ways - ChatGPT has fallen below 50% market share for the first time, with Gemini at 27.7% and Claude at 10.3% — and the split has direct consequences for how hotels think about AI visibility.

Jun 19, 2026 • Hospitality