Inside the shifting economics of hotel marketing - AI is cutting costs and driving bookings — even as ad prices soar and OTAs fight harder for guests.

Oct 2, 2025 • Hospitality

AI-assisted hotel bookings convert better - Early usage data from Booking.com suggests conversational planning leads to stronger traveler confidence and fewer cancellations.

Nov 6, 2025 • Hospitality

Booking.com data breach fuels rise in targeted travel scams - Stolen booking data enables more convincing fraud and raises cybersecurity concerns across the travel ecosystem.

Apr 16, 2026 • Hospitality

Chinese travelers opt for new destinations - Shut out from their top destinations, Chinese travelers are turning to other places.

Feb 14, 2023 • Travel

Data privacy rules hinder hotel tech innovations - Hotels striving to create a seamless, customized experience hindered by varied data privacy regulations around the globe.

Jul 6, 2023 • Hospitality

Four ways to use ChatGPT4 in travel marketing - Version 4 of ChatGPT is more efficient: it allows for more queries, better performance in languages other than English, and more accuracy.

Jan 30, 2024 • Hospitality

Booking vs Airbnb: The battle of the vacation rental giants - The former doubled the latter’s turnover, reaching more than $21 billion. The latter made more money due to reduced marketing and personnel expenses.

Feb 28, 2024 • Hospitality

Booking.com cutting paid media spending to focus on direct bookings - The OTA is reducing its investment in paid media as it seeks to drive more direct bookings through its loyalty program.

May 6, 2024 • Hospitality