Travel experts share insights on AI at Phocuswright Europe - What seems clear is that the companies that adopt AI technology and use it well will have a significant advantage.

Jun 12, 2024 • Travel

The goals set for AI in travel are overly ambitious - Initially, the goal was to tackle complex challenges such as travel planning and booking. However, many have realized the importance of focusing on smaller, more manageable tasks.

Jun 18, 2024 • Travel

TMCs adapt to evolving business travel trends - A growing number of TMC members now expanding into leisure, and more of their leisure agents beginning to offer travel management services.

Sep 11, 2024 • Travel

Google to tweak search results in Europe - Google plans to adjust how platforms like Booking.com and Airbnb appear in European search results to comply with the Digital Markets Act.

Nov 28, 2024 • Marketing

Spring into direct bookings - How hotels can harness seasonal demand to boost direct reservations and guest loyalty.

Mar 28, 2025 • Hospitality

UK: Direct hotel bookings gain ground - Perception of hotel websites offering best rates rises to 32%, while trust in OTAs declines to 36%.

Mar 31, 2025 • Hospitality

Hospitality industry faces geopolitical headwinds with confidence - Despite global tensions, travel demand and investor interest keep Europe’s hospitality market on a steady growth path.

Apr 3, 2025 • Hospitality

Business travel confidence slips amid U.S. policy shifts - New GBTA poll reveals sharp drop in industry optimism as buyers react to economic and immigration measures.

Apr 21, 2025 • Travel