Consumers visit 277 websites before booking travel - Researching and booking a vacation today takes more time and effort than ever before.

Sep 4, 2024 • Travel

Booking vs. Google in Travel AI - Google plans to focus on travel advertising and will not venture into bookings, where Booking holds a natural edge.

Dec 7, 2023 • Hospitality

How Booking.com dominates travel marketing with SEO - The company’s success demonstrates that SEO is not a one-time effort but a long-term, holistic strategy.

Mar 3, 2025 • Marketing

Luxury hotels facing increasingly irritated consumers - High-end travelers are pulling back on their vacation spending as inflated pricing hasn't led to an increase in service quality.

Apr 3, 2023 • Hospitality

Hotel marketing trends to watch in 2025 - 12 key trends shaping the future of hospitality marketing, offering insights and strategies to elevate your brand and drive success in the year ahead.

Oct 25, 2024 • Hospitality

McKinsey's take on luxury hospitality customer experience - Luxury hospitality begins with a signature property, but a well-situated, beautifully designed hotel is only a start.

Mar 19, 2024 • Hospitality

Google on the psychology of luxury travel - An in-depth look on how luxury travel brands generate qualified leads and direct bookings via scalable luxury personas.

Dec 1, 2023 • Marketing

OTAs set new record for marketing spend in 2023 - Trip.com stands out as the company that had the biggest jump in its marketing budget in 2023.

Mar 13, 2024 • Hospitality