PwC downgrades 2025 U.S. hotel forecast - Second-quarter slowdown and macroeconomic headwinds weigh on RevPAR outlook, with modest recovery expected in the second half of the year.

Jun 12, 2025 • Hospitality

Rethinking the OTA vs. direct booking battle - By working with OTAs instead of against them, hotels can drive long-term profitability and strengthen direct booking performanc.

Feb 7, 2025 • Hospitality

Bridging the sustainability gap in travel - How hotels and technology are turning eco-friendly intentions into actionable guest experiences.

Apr 25, 2025 • Travel

Inside Booking.com: The untold story of a travel giant - Power plays, culture clashes, and the hidden costs of success at one of Europe’s most secretive tech empires.

May 28, 2025 • Hospitality

A fascinating look into Google's hotel ecosystem - How the search giant is facilitating a shift back to direct bookings while still reaping the rewards of the billions of ad dollars still coming in from Booking, Expedia.

May 28, 2024 • Hospitality

Tripadvisor just turned its user reviews into a new brand - The online travel company is using actual vacation photos and text from real trip reviews to inspire future bookings.

Jul 3, 2025 • Hospitality

The new frontier of guest experience - How immersive technology is opening untapped opportunities for hotels to attract, engage, and convert travelers.

Oct 23, 2025 • Hospitality

Is Tripadvisor losing its relevance for hotels? - Google can offer similar insights as TripAdvisor, and with its widespread usage through Google Maps, checking reviews on Google might be more convenient.

Feb 12, 2024 • Hospitality