The new frontier of guest experience - How immersive technology is opening untapped opportunities for hotels to attract, engage, and convert travelers.

Oct 23, 2025 • Hospitality

Europe’s high travel costs are driving Americans away - Travelers from around the world are feeling priced out of Europe, a new report shows - and big-spending Americans are no exception.

Feb 14, 2025 • Travel

Booking.com says Europe's hotels don't depend on it - Booking.com's head of public affairs calls Europe's hotel distribution balanced, two weeks after an EU court upheld that Booking dominates online hotel sales.

Oct 7, 2026 • Hospitality

Marriott’s 3 big challenges - Despite doubling its room count over a decade, the company remains optimistic about the company's growth potential, betting that high-margin luxury hotels and a tech revamp will help sustain fat fees.

Jan 23, 2024 • Hospitality

Airbnb accelerates its push into hotel distribution - A newly formed hotels team signals a strategic move to compete more directly with established online travel agencies.

Jan 19, 2026 • Hospitality

The hidden battle over hotel pricing with OTAs - Hotels allowing OTAs to undercut their direct rates experience significantly higher pay-per-click (PPC) advertising costs, new research reveals.

Jan 17, 2025 • Hospitality

Italy bans self-check-in key boxes - Tourists checking into vacation rentals in Italy will now have to be met by their hosts, following a nationwide ban on self-check-in key boxes.

Dec 6, 2024 • Hospitality

AI travel planning accelerates across Europe - Younger travelers drive adoption as rising costs and climate pressures reshape demand.

Nov 18, 2025 • Travel