U.S. hotel performance for January 2024 - The U.S. hotel industry reported lower performance results month over month, according to January 2024 data from CoStar.

Feb 21, 2024 • Hospitality

Advanced technologies bring about change for independent hotels - Unplanned over-bookings, front desks staffed 24/7, and marketing or finance degrees to optimize revenue will soon be a thing of the past.

Feb 26, 2024 • Hospitality

The hotel industry should refine its definition of 'brand' - Brands are being seen differently by industry insiders and travelers. It's time to bridge this gap..

May 6, 2024 • Hospitality

Europe: Group business segment shows signs of recovery - European hotels saw a surge in demand from major events this summer, with promising signs of a recovery in group business.

Sep 24, 2024 • Travel

Clean data is the backbone of AI-driven hotel decisions - Without accurate inputs, agentic systems risk bad pricing, broken bookings, and lost guest trust.

Sep 25, 2025 • Hospitality

How Booking.com builds hybrid AI agents for traveler support - A modular, layered design that improves accuracy without relying on a single large AI system — with useful insights for hotels adopting AI.

Dec 9, 2025 • Hospitality

Direct booking decline across global experiences industry - Rising acquisition costs and AI-driven discovery shifts make direct sales harder to sustain.

Feb 16, 2026 • Hospitality

Booking.com steps up fraud defenses as AI-driven scams rise - Growing sophistication of cyberattacks forces travel platforms to rethink trust, verification, and user protection.

Mar 20, 2026 • Hospitality