Luxury hotels struggle to connect with modern guests - Standardized design and late-stage thinking weaken differentiation in a more demanding luxury market.

May 5, 2026 • Hospitality

The AI detour ends where it started: on Google - Google reports 62% of travelers come back to it to book after going deep with AI — then previews the checkout meant to end the round trip.

Jul 2, 2026 • Marketing

The franchise agreement decides what the AI knows about your hotel - 579 reviews and a 4.4 rating, built over 18 years, stayed with the brand when the hotel walked away from it. The brand owns the Google page — and the Google page is what the AI reads..

Jul 24, 2026 • Hospitality

Google paid $10 million for a dead airline's booking curves - The deal still needs a bankruptcy judge's approval: eighteen years of one airline's rate decisions, going to the company that decides which hotels an AI names.

Aug 19, 2026 • Hospitality

McKinsey tells travel companies to compete for guests who have already booked - A confirmed booking used to mean the guest had decided; McKinsey now treats it as a pause that lasts until the free-cancellation deadline, and Marriott's chief information officer says the industry allowed that.

Oct 9, 2026 • Hospitality

How travel brands can activate first-party data - Travel needs to learned to use first-party data in sophisticated ways to create a personalized, seamless customer experience.

Jan 30, 2023 • Marketing

Sabre Hospitality expands footprint in China - Company signed an agreement with Tian Xia Fang Cang to market Sabre Hospitality’s solutions in China.

Feb 22, 2023 • Hospitality

European hotel industry still sees more stress than distress - More investors will be compelled to move on from hotel assets because "patience is waning" from lenders.

Jun 5, 2023 • Hospitality