In AI search, the hotel's own website barely counts - AI assistants cite the hotel's own website as their source under 10% of the time. The recommendation is built from OTAs, review sites, and editorial guides instead..

Jun 24, 2026 • Hospitality

The amenity creep game is over - Don’t expect hotel owners to stand back and allow hotel brands to cram amenities and services back down their throats.

Mar 1, 2023 • Hospitality

Trivago cautions over travel sector strikes - The company has issued a caution over the impact of strikes across the travel sector in Europe ahead of the summer peak.

May 5, 2023 • Travel

HotelSlash, the newest player in the price-hacking travel game - The creators of a popular discount car rental booking platform are taking a crack at doing something similar with hotels - a members-only version, that is.

Jun 9, 2023 • Hospitality

The virtual reality travel industry is booming - Virtual reality and the metaverse will significantly impact the world of travel and hospitality.

Jul 7, 2023 • Travel

Europe's sweltering summer could send tourists to cooler climes - European Travel Commission data shows the number of people traveling to the Mediterranean region in June to November has already fallen 10% compared to last year.

Jul 21, 2023 • Travel

Amadeus and Microsoft to pilot AI-generated travel assistant - The partnership will use generative AI to help corporate travelers to complete “complex travel-related tasks” using so-called “natural language”.

Sep 26, 2023 • Travel

Labor challenges drive hotel tech advancements - Especially with younger generations, there’s an expectation that the technology in place will be easy to use and will get tasks done quickly.

Oct 13, 2023 • Hospitality