TikTok publishes new guide for effective promotions - Short-form video strategy becomes a key marketing opportunity for hotel visibility and guest acquisition.

Feb 17, 2026 • Marketing

Google price tracking reshapes the hotel booking journey - New feature turns bookings into dynamic, post-purchase decisions for guests.

Apr 22, 2026 • Hospitality

From visibility to selection in AI-driven hotel discovery - Hotels must compete to be selected, not just listed, in AI-driven discovery.

Apr 23, 2026 • Hospitality

Why hotel AI is chasing savings while revenue remains untapped - Mews argues that fragmented hotel systems are preventing AI from delivering meaningful revenue growth and guest personalization.

Jun 5, 2026 • Hospitality

Guests are focusing on value, not price - As travelers become more aware of hidden fees and reduced inclusions, hotels must compete on perceived value rather than headline rates.

Jun 9, 2026 • Hospitality

AI recommends the hotel it knows best, not the best one - BCG says optimize for AI search. Its own data shows why that mostly helps the OTAs.

Jul 22, 2026 • Hospitality

Agoda now decides which of your reviews a traveler reads - Agoda's new Partner Portal runs your guest reviews through AI and puts what it calls curated review highlights on your property page, and the release does not say who does the curating.

Aug 21, 2026 • Hospitality

Accor’s CEO on mega-mergers - The perpetual rumor in the hotel industry is that Accor will merge with IHG Hotels & Resorts.

Jan 27, 2023 • Hospitality