Accor’s CEO on mega-mergers
The perpetual rumor in the hotel industry is that Accor will merge with IHG Hotels & Resorts
In recent years, the focus has narrowed on IHG and Accor, as their networks complement one another. Accor’s strength lies primarily outside the U.S., while IHG - even though it's based in the U.K. and has a strong European network of its own - has a major presence in America.
Key takeaways
- Those mega-mergers do make economic sense, but they fail on execution, and there's no need, says Accor CEO Sébastien Bazin;
- He instead favors a brand-by-brand approach to growth these days, with Accor only a few brands shy of hitting the 50-brand mark;
- A battle is brewing among the major hotel companies as they start moving into each other’s historic geographic footholds.
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