What travel marketers should expect in 2023 - See what proprietary Skift Research has to say about how travel marketers should prepare.

Feb 9, 2023 • Hospitality

Chinese travelers increasingly interested in longer trips and slow travel - Chinese travelers are becoming more sophisticated and discerning, and are seeking out more meaningful and authentic travel experiences.

May 8, 2023 • Travel

Booking Holdings spent $1.8bn on marketing in Q2 - The company expects to spend less on marketing this year as its focus on efficiency and ROI continues.

Aug 7, 2023 • Hospitality

Cvent integrates with Sabre Hospitality - The integrations aim to elevate and streamline group booking capabilities for event organizers and hotels.

Aug 15, 2023 • Hospitality

Trivago Q3 hit by less favorable market conditions - The quarter was impacted by foreign exchange challenges, less favorable market conditions and higher levels of competition in performance marketing channels.

Nov 8, 2023 • Hospitality

Further solid air demand growth in October - Global air traffic in October increased 7.1% year over year, the same growth figure reported for September, according to IATA.

Dec 5, 2024 • Travel

Amadeus data shows travel demand rising in early 2026 - Rising air searches and stable hotel performance signal a resilient start to the year across key regions.

Jan 23, 2026 • Hospitality

Airbnb’s “entire trip” strategy still lacks the scale to compete - Without acquisitions, expansion into hotels, experiences, and transport may take years.

Mar 6, 2026 • Hospitality