AI as the invisible employee in hotel operations - Industry leaders warn that proactive adoption will determine whether hotels control or surrender the next wave of distribution.

Feb 25, 2026 • Hospitality

Beyond the RFP — How independent hotels negotiate smarter corporate rates - The rate type you propose matters as much as the number you put in it.

Mar 26, 2026 • Hospitality

The AI funnel is broken where bookings actually happen - Why hotels must focus on the consideration phase to convert AI-driven demand into revenue.

Apr 23, 2026 • Hospitality

U.S. hotel performance strengthens in March - Rising rates and occupancy signal sustained demand momentum across key markets.

May 4, 2026 • Hospitality

Machine-readable supply is the agentic booking condition - RateHawk and Phocuswright name standardized supply as the precondition for agentic booking. The readiness is being built one layer removed from the hotel..

Jun 24, 2026 • Hospitality

Act faster, rank higher, still book on the OTA - SiteMinder's CEO says hotels must execute faster to be bookable in the AI era. They can — and the booking still completes on the OTA by default..

Jun 29, 2026 • Hospitality

Your wholesaler isn't worried about AI - RateHawk's Felix Shpilman isn't worried about AI: it takes the recommendation and leaves the booking to his pipe, so the agent is just the next buyer in his line.

Jul 20, 2026 • Hospitality

Airbnb's search-averse marketing strategy is working - Airbnbis attributing part of its success to its pivot away from search marketing and toward brand campaigns.

Nov 8, 2022 • Marketing