Booking.com considers appeal against mega fine - The OTA strongly disagrees with the outcome of the CNMC investigation and plans to appeal the "unprecedented decision".

Aug 1, 2024 • Hospitality

Marriott aims to be as easy as Amazon - Like other hotel chains, Marriott is currently revamping its digital infrastructure, including updates to its loyalty, property management and reservation systems.

Sep 19, 2024 • Hospitality

How AI became essential for marketers - Using AI has rapidly evolved from an esoteric skill confined to data science and digital media teams into a technology marketers can access directly.

Apr 9, 2025 • Marketing

How drone storytelling and emotion are reshaping hotel marketing - In 2025, static images no longer sell the stay - immersive visuals and atmospheric video content are redefining how hotels attract and connect with guests.

Jun 2, 2025 • Marketing

Airbnb's makeover as a super app of experiences - The move marks Airbnb’s most ambitious reinvention since its founding - a high-stakes bet to transition from a travel brand into a platform woven into everyday life.

Jun 5, 2025 • Hospitality

Creative best practices for hotel display ads - Designing for conversion through smart design, targeted messaging, and strong CTAs that turn display ads into direct booking engines.

Jul 8, 2025 • Marketing

Expedia poised to take flight with generative AI - CTO Rathi Murthy sees the OTA’s vast troves of data and AI expertise fueling a two-pronged transformation strategy.

Jun 5, 2023 • Hospitality

Could the use of algorithms to set hotel rates become illegal? - Several class action lawsuits allege that simply having access to algorithmic pricing information constitutes illegal collaboration between business rivals.

Apr 30, 2024 • Hospitality