On-again, off-again tariffs and their toll on travelers - The travel industry doesn’t know what to expect from whipsawing U.S. policies. But concerns are hitting the bottom line, which could mean higher prices, and more confusion, for tourists.

Apr 11, 2025 • Travel

From SEO to GEO: The new playbook for hotel visibility - As AI reshapes how travelers search and book, hotels need to make their content legible to large language models to stay discoverable.

Oct 8, 2025 • Marketing

Asia Pacific hotel loyalty programs need a reset - Why outdated programs are failing guests — and what hotels must rethink next.

Nov 25, 2025 • Hospitality

OTAs escape Europe's digital gatekeeper list - Online travel companies do not meet the threshold to be called gatekeepers under the European Digital Markets Act (DMA) - at least for now.

Jul 5, 2023 • Hospitality

Net-zero hotels realistic, but industry 'too fragmented' for global pledge - Certification key to a more sustainable future, as less than 1% of hotels worldwide certified by GSTC standards.

Jul 26, 2023 • Hospitality

Booking offers concessions to EU - Booking Holdings has offered to make concessions to the EU in order to win the approval of its €1.6bn purchase of Sweden’s Etraveli Group.

Jul 31, 2023 • Hospitality

State of destination marketing 2024 - Sojern's new report sheds light on the latest industry trends and challenges, drawing insights from nearly 300 DMOs.

Nov 22, 2023 • Travel

U.S. hotels struggle with staffing shortages despite wage increases - While the industry has made progress, many hotels continue to struggle with unfilled positions, particularly in housekeeping and front desk roles.

Feb 24, 2025 • Hospitality