20% of Google's hotel searches end up choosing a vacation rental
Google has been adding features to help travelers consider vacation rentals as an option when searching for hotels
According to Google UK's travel head, Finnbar Cornwall, they never searched for vacation rentals because they just hadn’t thought about it before, but actually, it does meet their needs just as well as a hotel.
Among features, users can search for properties based on a location and adjust dates based on rental availability. There’s another filter in development that will allow users to filter by distance from a location or by interest.
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