A deep dive into Tripadvisor Sponsored Placements

How hotels can bid to the top of Tripadvisor search results for any given destination

Feb 6, 2023

Sponsored Placements is a campaign type that gives hotels the opportunity to bid on the position of their hotel on the Tripadvisor destination results page.

Key takeaways

  • Using Sponsored Placements as part of a brand awareness campaign could be a very effective strategy when promoting a new hotel;
  • For properties that have great customer satisfaction who are in a very competitive market and struggling to get on page one may find the program to be very effective;
  • hotels that don’t rank well for best value, price, or distance, can boost their visibility with Sponsored Placements.

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