Brands target AI chatbots as users switch from Google search - Ad agencies adopt new strategies to ensure clients appear in results produced by OpenAI’s ChatGPT and Anthropic’s Claude.

Apr 29, 2025 • Marketing

The end of the click - How zero-click search is shaping the future of brand visibility and consumer decision-makin.

Apr 14, 2025 • Marketing

The new playbook of travel marketing - How brands are engaging travelers before they search and creating emotional connections beyond visuals.

Apr 14, 2025 • Marketing

Why hoteliers must bid on their own brand terms - Protecting your direct bookings from OTA hijacking in the Google search battlefield.

Apr 8, 2025 • Marketing

Google’s new travel AI features could drive major growth in search volume - According to analysts, the new AI enhancements boost user engagement and diversify queries, creating greater opportunities for monetization.

Apr 1, 2025 • Marketing

Meta and Google’s AI ad play - How AI-generated ads are supercharging profits and locking advertisers into their ecosystems.

Mar 10, 2025 • Marketing

Google on how to capture people’s attention in the AI era - How AI-powered personalization and strategic engagement are transforming the way brands connect with audiences.

Mar 7, 2025 • Marketing

Google Search Ads is now connected to Travel Feeds - The new feature simplifies campaign management, boosts ad visibility, and drives more bookings by delivering timely, relevant information to potential guests.

Feb 11, 2025 • Marketing