Google’s AI revolution is reshaping travel search fast - The age of keyword dominance is ending, and the age of AI-powered, context-driven travel search has begun.

Jun 10, 2025 • Marketing

Google’s search revolution - At its annual developer conference, Google unveiled a sweeping update to its search engine, reinforcing its all-in commitment to artificial intelligence.

May 21, 2025 • Marketing

Google tests travel ads in AI search engines - Early trials with startups like iAsk hint at how Google plans to monetize the future of generative AI search.

May 8, 2025 • Marketing

Brands target AI chatbots as users switch from Google search - Ad agencies adopt new strategies to ensure clients appear in results produced by OpenAI’s ChatGPT and Anthropic’s Claude.

Apr 29, 2025 • Marketing

The end of the click - How zero-click search is shaping the future of brand visibility and consumer decision-makin.

Apr 14, 2025 • Marketing

The new playbook of travel marketing - How brands are engaging travelers before they search and creating emotional connections beyond visuals.

Apr 14, 2025 • Marketing

Why hoteliers must bid on their own brand terms - Protecting your direct bookings from OTA hijacking in the Google search battlefield.

Apr 8, 2025 • Marketing

Google’s new travel AI features could drive major growth in search volume - According to analysts, the new AI enhancements boost user engagement and diversify queries, creating greater opportunities for monetization.

Apr 1, 2025 • Marketing