Google learns from every click on your hotel's name. Some of those clicks go to Booking.com. - A Google search vice president acknowledged under oath that what people click helps shape its results. That includes searches for your hotel's name, and nobody outside Google knows how much each click counts..

Oct 5, 2026 • Marketing

Google expands AI Max into travel advertising - AI-driven search reshapes how travel brands reach customers and where ads appear.

May 1, 2026 • Marketing

ChatGPT says ads will be ‘an iterative process’ - OpenAI tests monetization while aiming to preserve user trust and product experience.

Feb 26, 2026 • Marketing

AI-driven hotel marketing enables smarter guest acquisition - Personalization, automation and AI search visibility are becoming critical for hotel growth strategies.

Feb 19, 2026 • Marketing

How a Google display campaign drove real breakfast revenue for a luxury hotel - Targeted marketing as a lever for scaling ancillary revenue beyond room nights.

Jan 28, 2026 • Marketing

Why value messaging matters more than price in Google Ads in 2026 - How experience, quality, and trust shape guest decisions in AI-powered search.

Jan 16, 2026 • Marketing

The new rules of travel advertising - How hotels can reach the right travelers in a more complex, AI-driven marketing world.

Dec 11, 2025 • Marketing

Google unifies search and chat in mobile AI - A new test keeps travelers inside Google’s AI layer, reshaping how inspiration, planning, and booking unfold.

Dec 11, 2025 • Marketing