Google looks to social media for some travel searches - The company added a new perspectives filter that lets searchers filter their search results to show videos, blogs and forums.

May 15, 2023 • Marketing

Google ad revenue slides again as platform’s dominance is challenged - The company is betting on new areas, including short-form video and generative artificial intelligence, to spur a turnaround.

Apr 27, 2023 • Marketing

Google is set to release an AI powered search engine - Amid rumors of Samsung dropping Google for Microsoft’s BingChat, the search engine giant has geared up to make amends for the past.

Apr 18, 2023 • Marketing

Google CEO muses about the future of search - The commercial potential of large language models and LLM search, and the future of link-based search.

Apr 13, 2023 • Marketing

How to reach travelers on a budget this spring - Microsoft Advertising shares some top insight how your travel business can reach consumers on a budget.

Apr 4, 2023 • Marketing

TikTok enters the search ad market, challenging Google and Microsoft - The company's ad platform may offer more competitive pricing and better ROI than Google’s platform.

Mar 10, 2023 • Marketing

Google launches new tool to drive direct hotel bookings - Performance Max for travel goals can help hoteliers reach more guests and drive more bookings across all Google channels.

Mar 8, 2023 • Marketing

Understanding the value proposition of paid and free Google Hotels - Does the customer behave differently when clicking on paid or free links? What’s the impact on the conversion rate?.

Mar 1, 2023 • Marketing