A hotel campaign without the word 'hotel'

Hotel staff become the VIPs for 'Peninsula Perspectives' in hospitality marketing twist

Feb 22, 2023

Peninsula Hotels sees its product as extending beyond the walls of its physical properties. So it’s always seeking to differentiate the brand as being more about the people who interact with guests and the destinations where hotels are located.

Under the banner “Peninsula Perspectives,” the print and video campaign focuses on employees’ after-work activities as they explore the cities in which they work.

These snapshots of personal time, the company believes, are what foster the intangible experiences brought to life by each team member at the brand’s 12 properties.

Get the full story at AdWeek

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