Accor to go global with subscription cards

Latest attempt by travel companies to create subscription-based products as the new frontier in inspiring customer loyalty

Mar 14, 2023

Frequent users of Accor’s upscale hotels are the target of the new All Plus Voyageur program, where paying members get a 20 percent discount at ten of Accor’s luxury and premium hotel brands and a 15 percent discount in nine of its midscale and economy brands.

Key takeaways

With All Plus Accor wants to capture more of the frequent traveler market that is asking for both rational value and peace of mind when traveling;

One standout perk is that cardholders will get priority in making reservations at hotels that otherwise appear fully booked;

Accor sets aside allotments of rooms that are secretly available to All Plus cardholders until 48 hours ahead. If no cardholders book, the rooms are released for sale to others.

Get the full story at Yahoo! Finance

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