Agoda plugged its own AI into Meta's agent. Your hotel is now two AIs away from the guest.

Since October 28, Meta's Muse can book hotels in Singapore and Japan through Agoda's own AI assistant, while the Expedia hotel booking promised for the US in September is still listed as coming soon

by Markus Busch

Driving the news. Meta took Muse, its personal AI agent, to Japan on October 23 and to Singapore on October 27, where it launched with eight local partners, from Grab and Shopee to Singapore Airlines and Klook. Two of them sell hotel rooms: Agoda and Trip.com. On October 28, Agoda announced that its connection was live in both markets. A Muse user can now find a hotel, book it and manage the trip "directly with Agoda," without leaving the chat.

How Agoda plugged in. Agoda's release describes a connector that links Agoda's own AI travel assistant to Muse. So when a traveler asks Meta's agent for a hotel in Osaka, the agent puts the question to Agoda's assistant, and Agoda's assistant answers. That assistant runs on OpenAI models, and uses Google's Gemini and Google Maps for restaurants and sights, according to Agoda. Agoda rolled it out to 21 markets in its own app on October 30.

How Expedia's works, on paper. Expedia announced its Muse deal first, on September 22. There, Muse is meant to search Expedia's hotels itself and run the checkout inside the chat, with Expedia as merchant of record. Six weeks on, Expedia's own page still says the experience is "coming soon to the U.S." Until it arrives, a US guest asking Muse for a hotel gets, as far as anyone has reported, the agent's browser reading OTA pages.

The same two groups, again. Agoda belongs to Booking Holdings, which also owns Booking.com and Priceline. So Meta's agent now has hotel deals with the same two groups that sit inside ChatGPT and Google's AI Mode: Expedia Group in the US, Booking Holdings in Asia. Expedia and Booking.com have run apps inside ChatGPT since October 2025. When Google switched on hotel booking in AI Mode on August 27, its OTA partners were Expedia, Hotels.com, Booking.com, Priceline and Trip.com. The one OTA from outside the two groups is Trip.com, and it launched in Muse alongside Agoda. That gives Meta's agent in Singapore two OTAs to choose from for the same room. Meta hasn't said how it picks.

The catch. Agoda hasn't said where the guest pays, or whether Agoda or Meta takes the money. Neither company disclosed commercial terms, and Agoda declined to comment to Skift. Mark Zuckerberg has told analysts Meta could take a percentage of the value its agent helps create. "First travel platform regionally" is Agoda's own description. Meta says its Singapore connectors switch on progressively, so not every feature works yet. And Meta has announced Muse only for the US, Japan and Singapore.

What it means for hotels. In Singapore and Japan, when Muse turns to Agoda, what it tells a guest about your hotel comes from Agoda's assistant, retold by Meta's agent. Neither of those AIs works for you, and your own website isn't part of the conversation.

If you take guests from Singapore or Japan, start with your Agoda listing. Agoda's assistant works from the rooms, rates and property details Agoda holds, so open the listing in Agoda's partner portal and read it the way a machine would: the room names, the description, the amenities ticked, the photos. Then open the Agoda app and look for the assistant. Agoda hasn't published its 21 markets, so it may not show up where you are. If it does, ask for a hotel like yours, in your town, for real dates, and note whether you're named, how you're described and which rate it quotes. That answer is now the one Meta's agent hears.

Read also: Expedia is getting a direct line into Meta's agent. Your hotel can't apply for one. · Meta's AI agent will book hotels direct. Nobody has named the price.

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