AI adoption sparks enthusiasm in hotel industry

Marriott plans to increase social media posting from a couple of times a day into the double digits with the help of AI

Sep 12, 2023

The hospitality industry has witnessed a recent surge in the adoption of artificial intelligence, sparking enthusiasm among hoteliers regarding its potential to enhance staffing and productivity. Nevertheless, ethical dilemmas related to AI extend beyond the confines of the hotel sector.

Key takeaways

  • Marriott envisions a future where AI will be responsible for generating all web, blog, and social content, as well as crafting promotional materials and offers;
  • With an increasing number of hotel companies contemplating the introduction of their chatbots, the onus of ensuring the accuracy of information provided rests squarely on these companies;
  • It is imperative to acknowledge that ethical concerns should not be limited to the hotel industry alone but should instead encompass broader global implications.

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