AI dominated hospitality tech talk in 2023

Because of the heavy attention on AI, some hoteliers are weary of tech providers looking to cash in on a trend

Jan 15, 2024

Artificial intelligence, and particularly generative AI platforms such as OpenAI's ChatGPT, were the most talked-about issue in hotel technology in 2023. Hoteliers are focused on both the untapped potential and looming risks of innovations in that space.

Key takeaways

  • The industry is looking at the big brands investing millions make a substantial leap into this century, prioritizing guests and consumers while ensuring benefits for hotel owners;
  • Marriott has been thinking about best approaches to artificial intelligence for a while and there's a potential in both marketing and in more technical parts of it's business, the company says;
  • AI isn't something that is looming over the industry but something that is actively happening today, particularly due to a constrained labor environment.

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