AI isn't ready for trip-planning just yet, says Booking.com
They have a terrible habit of hallucinating or giving wrong answers, the company's CEO Glenn Fogel noted in a recent interview
Booking.com, Expedia, Tripadvisor and others —including Kayak and Priceline, both owned by the same parent company as Booking.com — have recently added AI trip planning capabilities that largely rely on ChatGPT.
"Play with them; enjoy using them," advises Fogel. But "make sure in these early stages to not consider information coming through a large language model as being gospel."
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