AI rapidly gaining ground in the hotel sector

AI will increasingly impact strategy, distribution, spending targeting, and guest experience in the hospitality industry

Sep 19, 2023

The increasing adoption of artificial intelligence and predictive software technology has sparked curiosity and generated inquiries within the worldwide hotel industry. One of the central questions that have arisen is whether hotel revenue managers are still relevant.

Key takeaways

  • Key considerations include whether AI-generated data or the revenue management team's interpretation will shape strategies.
  • AI is expected to impact operations, customer experiences, and labor.
  • The solution involves a data-driven commercial strategy with fewer personnel, emphasizing precision and analysis.

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