Amadeus and Knowland partner to deliver new data insights
First-of-its-kind market monitor combines hotel and corporate booking data with meeting and events insights
It is the first time that event data such as attendee numbers and the volume of space being booked from Knowland have been combined with group, negotiated, and GDS hotel booking data from Amadeus to give both individual and aggregate views of the key drivers of hotel performance.
Key takeaways
- The Q1 2023 Index finds that the overall ‘health’ of the industry has reached 90% in comparison to the same period in 2019;
- Corporations significantly lead the way ahead of leisure events or weddings, accounting for over 66% of events held in Q1 2023;
- The average group size booked in Q1 2023 was 119 attendees. 70% of events that have taken place were for 200 attendees or less;
- 91% of events have returned in comparison to the same period in 2019.
Get the full story at Amadeus and Hospitality Group & Business Performance Index (HGBPI)