Americans likely to maintain or increase hotel stays in 2024
72% of Americans say they plan to either maintain or increase their number of hotel stays in 2024 compared to 2023, and hotels remain the top lodging choice for likely travelers
The AHLA survey found that most Americans (53%) plan to travel overnight for leisure during the next four months, and 32% plan to travel overnight for business. Hotels remain the most popular lodging choice for likely travelers, including 71% of likely business travelers and 50% of likely leisure travelers.
Despite the positive outlook for hoteliers, the survey also showed that inflation is preventing hotels and other travel-related businesses from reaching their full potential, as 56% of respondents said they are less likely to stay in a hotel because of inflation.
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