An in-depth look into Trivago's free booking links

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine

Apr 3, 2023

The aim is to give independent hotels, whose rates are often displayed through OTA ads, more visibility and the opportunity to generate more direct revenue.

Key takeaways

  • Trivago hopes to demonstrate the traffic and booking potential of the metasearch engine to the hotel and encourage them to activate a paid campaign;
  • Unlike Google free booking links, there will be no additional slot for these ads, they will appear as normal direct channel ads, identified as ‘hotel site’;
  • Currently the ads are only available in the UK, Germany, Spain, France and Italy. It is expected that trivago will expand them to other markets in the near future.

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