Are OTAs still a threat to travel agents?

Travel advisors recently shared their opinion on whether or not OTAs are still a thorn in their sides

May 30, 2023

Online Travel Agencies (OTA) haven’t posed much of a threat to the business of travel advisors as they did in the past, but should an agent put OTAs in the rearview mirror for good or should they still be watching their backs?

Key takeaways

  • OTA’s are still a volume play and not a high touch service. Be it OTA or AI, a human experience can’t be replicated, with all its good and bad;
  • More and more travelers, at least in the family travel space, want someone to take decisions and details off their plates, which will always make a travel advisor a stronger choice;
  • OTA’s can never compare to a travel agent who provides concierge services. Those who go to OTAs are not the clients a travel professional wants to work with.

Get the full story at the Caribbean Journal

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