Google’s new tool attempts to fill the gaps by giving hoteliers greater visibility into their Google Ad Performance
For the longest time, gauging the success of restaurant campaigns relied solely on tracking website visitors, leaving uncertainty about whether they actually dined at your hotel restaurant. Google's new tool attempts to fill the gaps.
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How social media is changing the travel search landscape - Social media platforms like Instagram and TikTok are becoming increasingly popular for discovering hotels.
Choice Hotels targets millennials with TikTok marketing campaign - The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.
Why AI search engines can’t kill Google - The AI search tools are getting better - but they don’t yet understand what a search engine really is and how we really use them.
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