Google Bard rebrands as ‘Gemini’

Google has announced the launch of its next generation AI chatbot tool, while it’s also renaming “Bard” to “Gemini”

Feb 9, 2024

The new Gemini AI bot will facilitate a broader range of use cases, making it easier to generate text and images, in varying form, based on Google’s AI system, which now rivals other large language models in terms of compute and performance.

Key takeaways

  • Google says that the new Gemini AI is much improved for tackling complex tasks, “like coding, logical reasoning, following nuanced instructions and collaborating on creative projects”;
  • With the next generation of AI, Google’s also eyeing the future of search, and how it can maintain its web discovery dominance in the age of conversational queries;
  • As such, it’s been working to build more advanced systems that not only facilitate such queries, but also maintain its core business offering, in Search ads. Though it’s also hedging its bets there too, with Gemini Advanced set to be offered as part of a paid subscription package.

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