Beyond the room: how cross-selling reshapes the hotel stay
Why timely, tailored offers are becoming as important as the booking itself
Hotels are increasingly using cross-selling not only to grow revenue but also to enrich the guest journey. From spa bookings to luxury car rentals, the right offer at the right time can transform a simple room stay into a memorable, high-value experience.
Key takeaways
- Revenue impact: well-executed cross-selling can boost sales by up to 20% and increase profit margins by 30%.
- Spa and dining promotions: hotels like Le Narcisse Blanc highlight on-site amenities to turn an overnight stay into a complete getaway.
- Personalized experiences: Hotel Royal Luxembourg invites guests to select interests in advance, enabling tailored adventures and a sense of control.
- Luxury add-ons: Maison Albar enhances stays with premium car rentals, appealing to high-end travelers seeking exclusivity.
- Timely dining offers: Hotel Forsthaus Fürth prompts guests to book restaurant tables right after reserving rooms, boosting in-house dining uptake.
- Guest-centric value: effective cross-selling isn’t just about upselling — it improves convenience, personalization, and overall satisfaction.
Get the full story at The Hotels Network